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Wall Street Journal, US
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EI in the News

Adding New Wrinkles To an Age-Old Chore
By CASSELL BRYAN-LOW
Staff Reporter of THE WALL STREET JOURNAL
According to the Wall Street Journal Reporter, Cassell Bryan-Low, "Philip Shaw is giving new meaning to the term Ironman."

You can read the whole of the article here - if you have a wsj login.

The piece goes on to say, "The 29-year-old British technology consultant is the founder of a small, thriving underground of 'extreme ironing' enthusiasts. They iron their laundry while rock-climbing, sailing, skydiving, or pursuing other risky sports."

Steam, the founder of extreme ironing

"In the last six years, extreme-ironing clubs have sprung up from Chile to South Africa. There's been a world championship in Germany, an expedition to the top of Mount Kilimanjaro and an ironing session under the frozen ice of a Wisconsin quarry. Extreme ironing is the subject of a forthcoming British book of photographs and a television documentary that first ran in December on Britain's Channel 4."

Steam says: "Well it puts pay to some suggestions on the website that extreme ironing is a media hoax. I spoke to Cassell on a number of occassions and she diligently spoke to ironists from around the globe, probably to ensure we weren't pulling her leg. With publications of the Wall Street Journal's stature reporting about EI, it's only a matter of time before it is considered for the Olympics."

And if you're interested in the book, click here and visit our shopping news page to find out more.



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. Posted by: Steam on Wednesday, October 01, 2003 - 09:57 AM   .
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